What is an informative brochure?

An informative brochure is a brochure where the most noticeable function is the informative one. The most typical informative brochures are the so called “specification pages”. In these brochures the most important thing is to provide information (in many cases technical) which is easy to find, read and understand. It is supposed to be about products or services that have already been sold, which is why the marketing function will be completely left as a second function.